Salesforce Marketing Cloud Overview
-Review the Customer Success Platform
-Get to Know Marketing Cloud
Marketing Cloud Connect
-Review Marketing Cloud Connect
-Review the Various Ways to Connect the Clouds
Marketing Cloud Connect Configuration
-Explore How to Connect the Clouds
-Review the Prerequisites for Marketing Cloud Connect
-Review Salesforce Terminology
-Connect a Marketing Cloud Account to a Salesforce Org
Review Prework
Personalized Digital Marketing
-Review What Functionality Can Be Accomplished in Each Cloud
-Create a Personalized Email Leveraging Salesforce CRM Data Using Content Builder
-Use Testing Tools
-Send a Marketing Cloud Email Manually to a Lead, Contact, Report, and Campaign
-Automate the Sending of an Email via a Triggered Email, Automation Studio, and Journey Builder
-Understand What Happens When an Email Is Sent
-Understand Subscriber Statuses
Synchronized CRM Data
-Explain How and Why to Bring Salesforce CRM Data into Marketing Cloud
-Synchronize Data Sources in Contact Builder
-Create Segments Using Filters and the Query Activity
-Create a Salesforce Data Extension for Sending
-Create a Journey Using Synchronized Data Sources
-Test a Journey
Journey Builder
-Explain Sales and Service Cloud Activities
-Create a Journey Using Sales and Service Cloud Activities Tracking and Reporting
-Understand the Tracking Data Available in Marketing Cloud
-Create and Automate Tracking Reports in Marketing Cloud
-Understand the Tracking Data Available in Sales and Service Cloud
-Create and Customize Marketing Cloud Reports in Sales and Service Cloud
-Create a Dashboard for Marketing Cloud Tracking Reports
